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neuromarketing Archive
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Second Neuromarketing World Forum to be held in São Paulo, 6-8 March, 2013
Posted on February 25, 2013 | 1 CommentIt’s been a while since we have posted about neuromarketing, the interdisciplinary field between behavioral neuroscience and marketing. The term Neuromarketing was only first used in 2002 but barely more... -
Emotiv Partner With Eye Tracking Leader SMI to Merge Brain Response And Visual Perception (video)
Posted on October 14, 2012 | No CommentsEye tracking leader SensoMotoric Instruments (SMI) integrates neuro-technology by Emotiv to create an excellent plug and play tool for neuromarketing and applied neurosciences. It combines a perfect match of technologies consisting... -
New Conference Dedicated to Noninvasive Consumer Applications of Neurotechnology
Posted on September 19, 2012 | No CommentsExecutives from leading firms in the consumer neurotechnology market will hold their presentations at the 2012 Consumer Neurotech Conference in San Francisco on October 23. The new event takes place on... -
HeadSpace Agency Brings Neuromarketing Studies to South Africa
Posted on August 28, 2012 | No CommentsHeadSpace, a new Johannesburg-based neuromarketing agency combines the science of radiology and marketing using EEG technology to provide biometric markers of consumer response to advertising. South African marketer John Laurence... -
Experimental neuromarketing lab opening in Malta
Posted on April 30, 2012 | 1 CommentA new neurometrics experimental lab will be opened in Mosta to provide services in the field of neuromarketing. The scope of the lab is to focus on information related to... -
Neuromarketing Study Claims That Office Workers Waste 20% of Mental Resources by Using Traditional Softwares
Posted on April 25, 2012 | 1 CommentAn experiment, which measured patterns of brain activity, showed that office workers are wasting 20% of their mental resources by using traditional office software, when compared to visual mapping techniques. The... -
X Factor Final’s £8,000 Per Second Ads Monitored by Using Neuromarketing
Posted on November 30, 2011 | No CommentsThe UK’s most expensive ad seconds, the X Factor final’s advertising slots will be monitored this year by using the latest neuromarketing techniques. According to Daily Mail, a focus group of X Factor... -
Neuromarketing Forum at Advertising Week 2011
Posted on October 1, 2011 | No CommentsThis year’s Advertising Week (October 3-7, 2011 in New York City) will be hosting a special forum dedicated to neuromarketing. The program will be held on monday, the first day of the week-long... -
Three-year study on Neuromarketing at Oxford University
Posted on May 11, 2011 | No CommentsResearchers at Oxford University are to study ‘neuromarketing’, a relatively new field of consumer and market research, which uses brain imaging and measurement technology to study the neural processes underlying... -
EmSense Goes Online with “In-Home” Research Panel
Posted on April 17, 2011 | No CommentsIt was just a few weeks ago that we heard about NeuroFocus neuromarketing company releasing its own EEG brain-computer interface headset (Mynd) and now the big rival, the US based EmSense... -
An Insight into Mindlab’s Neuromarketing in Practice
Posted on March 28, 2011 | No CommentsThe editors of pocket-lint.com were invited to take a visit at Mindlab company in Brighton to get an insight on neuromarketing in practice. Mindlab was founded in the early 90s... -
NeuroFocus Reveals Mynd™ the First Wireless Full-Brain EEG Headset
Posted on March 21, 2011 | 3 CommentsThe world’s leading neuromarketing firm, NeuroFocus reveald today the first dry, wireless full brain EEG headset at the 75th Annual Advertising Research Foundation conference in New York. The company claims they... -
Neurocinema Gives You More Honest Audience Feedback
Posted on March 21, 2011 | No CommentsYou have probably heard about neuromarketing but what about neurocinema? It is an extension of neuromarketing research to replace the old formula of Hollywood test screenings, in which the brain activity... -
Neuromarketing: Not the Holy Grail But an Additional Component
Posted on January 17, 2011 | No CommentsSource: www.editorandpublisher.com Today, tapping into the subconscious is much more sophisticated than was in the late 1970s, when some advertisers used subliminal messages to plant subconscious thoughts in television commercials.... -
Get to Know More About the Father of Neuromarketing, David Lewis-Hodgson
Posted on December 20, 2010 | No CommentsCredit.com’s journalist Christopher Johnston has just published a great post article about neuromarketing, more precisely about David Lewis-Hodgson, D.Phil. who is considered to be the father of neuromarketing, essentially, the... -
Neuromarketing study to make iPad ads more effective and enjoyable
Posted on December 2, 2010 | No CommentsNew statistics from Universal McCann, Time, Inc. and EmSense – a neuromarketing company – offer insights into how to make your iPad ads both effective and enjoyable. -
Neuromarketing turns to India’s middle class
Posted on November 16, 2010 | 1 CommentNeuromarketing – scanning people’s brains to gauge their reaction to products – has made huge strides over the past five years. India is the next country to submit its subconscious...
